Cinema: a reflection on how the film industry promotes itself
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
•promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions
•how industries are adapting in the digital age to attract both audiences and advertising revenue
•the evolving dialogues between ‘new consumers’ and producers and promotional industries.
Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
|Title of host publication||Promotional culture and convergence|
|Subtitle of host publication||markets, methods, media|
|Place of Publication||London|
|Publication status||Published - 2013|
Rights statement: copyright Searle Kochberg
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