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Co-creation experience and place attachment: festival evaluation

Research output: Contribution to journalArticle

  • Carol Zhang
  • Lawrence H. N. Fong
  • ShiNa Li
Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the co-creation experience and its effects on the behavioral intention to attend festivals. The analysis focused on the role of place attachment and festival satisfaction as mediators in the relationship between festival visitors’ satisfaction with the co-creation experience and their behavioral intention to attend the festival. Drawing on 444 survey responses, our findings support the mediation roles of place dependence and festival satisfaction. The findings did not vary between tourists and residents. This suggests that facilitating shared consumption of festivals motivates festival attendees to re-patronize specific festivals. Based on these findings, both theoretical and practical implications of this analysis are discussed.
Original languageEnglish
Pages (from-to)193-204
Number of pages12
JournalInternational Journal of Hospitality Management
Early online date22 May 2019
Publication statusPublished - 1 Aug 2019


  • ZHANGc_2019_cright_IJHM_Co-creation experience and place attachment

    Accepted author manuscript (Post-print), 883 KB, PDF document

    Due to publisher’s copyright restrictions, this document is not freely available to download from this website until: 22/11/20

    Licence: CC BY-NC-ND

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