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Cultural aspects of markerting communications

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Standard

Cultural aspects of markerting communications. / Turnbull, Sarah Louise.

Marketing. ed. / P. Baines; C. Fill; S. Rosengren. 4. ed. Oxford : Oxford University Press, 2016. p. 406-407.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Harvard

Turnbull, SL 2016, Cultural aspects of markerting communications. in P Baines, C Fill & S Rosengren (eds), Marketing. 4 edn, Oxford University Press, Oxford, pp. 406-407. <https://global.oup.com/academic/product/marketing-9780198748533?q=baines%20fill%20rosengren&lang=en&cc=gb#>

APA

Turnbull, S. L. (2016). Cultural aspects of markerting communications. In P. Baines, C. Fill, & S. Rosengren (Eds.), Marketing (4 ed., pp. 406-407). Oxford University Press. https://global.oup.com/academic/product/marketing-9780198748533?q=baines%20fill%20rosengren&lang=en&cc=gb#

Vancouver

Turnbull SL. Cultural aspects of markerting communications. In Baines P, Fill C, Rosengren S, editors, Marketing. 4 ed. Oxford: Oxford University Press. 2016. p. 406-407

Author

Turnbull, Sarah Louise. / Cultural aspects of markerting communications. Marketing. editor / P. Baines ; C. Fill ; S. Rosengren. 4. ed. Oxford : Oxford University Press, 2016. pp. 406-407

Bibtex

@inbook{18e71070586441ac8b9bfbc7571554fc,
title = "Cultural aspects of markerting communications",
abstract = "Cultural values are an important consideration for brands in the Middle East, especially when advertising to Muslim consumers. While each country has their own guidelines to regulate advertising messages and prevent offensive products and services from being promoted, brands need to take cultural values into consideration when developing advertising for Muslim consumers across the region.",
author = "Turnbull, {Sarah Louise}",
year = "2016",
month = dec,
day = "8",
language = "English",
isbn = "978-0198748533",
pages = "406--407",
editor = "P. Baines and C. Fill and S. Rosengren",
booktitle = "Marketing",
publisher = "Oxford University Press",
address = "United Kingdom",
edition = "4",

}

RIS

TY - CHAP

T1 - Cultural aspects of markerting communications

AU - Turnbull, Sarah Louise

PY - 2016/12/8

Y1 - 2016/12/8

N2 - Cultural values are an important consideration for brands in the Middle East, especially when advertising to Muslim consumers. While each country has their own guidelines to regulate advertising messages and prevent offensive products and services from being promoted, brands need to take cultural values into consideration when developing advertising for Muslim consumers across the region.

AB - Cultural values are an important consideration for brands in the Middle East, especially when advertising to Muslim consumers. While each country has their own guidelines to regulate advertising messages and prevent offensive products and services from being promoted, brands need to take cultural values into consideration when developing advertising for Muslim consumers across the region.

M3 - Chapter (peer-reviewed)

SN - 978-0198748533

SP - 406

EP - 407

BT - Marketing

A2 - Baines, P.

A2 - Fill, C.

A2 - Rosengren, S.

PB - Oxford University Press

CY - Oxford

ER -

ID: 3613576