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Destination brand personality of Turkey as a place of travel

Research output: Contribution to journalArticle

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Destination brand personality of Turkey as a place of travel. / Can, Ali Selcuk; Alaeddinoglu, Faruk; Alkacır, Gulara; Ferens, Ewa.

In: The Journal of Social Sciences Institute, Vol. 1, No. 5, 01.12.2018, p. 7-22.

Research output: Contribution to journalArticle

Harvard

Can, AS, Alaeddinoglu, F, Alkacır, G & Ferens, E 2018, 'Destination brand personality of Turkey as a place of travel', The Journal of Social Sciences Institute, vol. 1, no. 5, pp. 7-22.

APA

Can, A. S., Alaeddinoglu, F., Alkacır, G., & Ferens, E. (2018). Destination brand personality of Turkey as a place of travel. The Journal of Social Sciences Institute, 1(5), 7-22.

Vancouver

Can AS, Alaeddinoglu F, Alkacır G, Ferens E. Destination brand personality of Turkey as a place of travel. The Journal of Social Sciences Institute. 2018 Dec 1;1(5):7-22.

Author

Can, Ali Selcuk ; Alaeddinoglu, Faruk ; Alkacır, Gulara ; Ferens, Ewa. / Destination brand personality of Turkey as a place of travel. In: The Journal of Social Sciences Institute. 2018 ; Vol. 1, No. 5. pp. 7-22.

Bibtex

@article{33617ebcd98a476493bb23f192181f63,
title = "Destination brand personality of Turkey as a place of travel",
abstract = "The aim of this paper is to explore tourists{\textquoteright} perceptions of Turkey as a destination for travel. Also, the relation between culture and brand personality is also investigated. Tourists attribute brand personality characteristics to tourist destinations. Accordingly, applying destination personality traits that reflect current and potential tourists{\textquoteright} perception about destinations is increasing in importance in the context of destination marketing. In this study, destination personality of Turkey was measured using Aaker{\textquoteright}s brand personality scale. The questionnaire sample was chosen among international tourists, who visited Turkey in the period December 2015 to September 2016. In total, 346 participants completed the survey. The outcomes of the research confirm the previous literature that tourists{\textquoteright} personality characteristics are associated with tourism destinations. The findings of the research indicate that the perceived destination personality of Turkey is two dimensional: sincerity and competence; as well as sophistication and ruggedness. Whilst destination personality traits do not differ according to gender, they do statistically differ in terms of age group and nationality. Theoretical and practical implications as well as future research perspectives are discussed at the end of the paper.",
author = "Can, {Ali Selcuk} and Faruk Alaeddinoglu and Gulara Alkacır and Ewa Ferens",
note = "No DOI for this article.; 2018 International West Asia Congress of Tourism Research : IWACT'18 ; Conference date: 27-09-2018 Through 30-09-2018",
year = "2018",
month = dec
day = "1",
language = "English",
volume = "1",
pages = "7--22",
journal = "The Journal of Social Sciences Institute",
issn = "1302-6879",
publisher = "Van Y{\"u}z{\"u}nc{\"u} Yıl University Institute of Social Sciences",
number = "5",

}

RIS

TY - JOUR

T1 - Destination brand personality of Turkey as a place of travel

AU - Can, Ali Selcuk

AU - Alaeddinoglu, Faruk

AU - Alkacır, Gulara

AU - Ferens, Ewa

N1 - No DOI for this article.

PY - 2018/12/1

Y1 - 2018/12/1

N2 - The aim of this paper is to explore tourists’ perceptions of Turkey as a destination for travel. Also, the relation between culture and brand personality is also investigated. Tourists attribute brand personality characteristics to tourist destinations. Accordingly, applying destination personality traits that reflect current and potential tourists’ perception about destinations is increasing in importance in the context of destination marketing. In this study, destination personality of Turkey was measured using Aaker’s brand personality scale. The questionnaire sample was chosen among international tourists, who visited Turkey in the period December 2015 to September 2016. In total, 346 participants completed the survey. The outcomes of the research confirm the previous literature that tourists’ personality characteristics are associated with tourism destinations. The findings of the research indicate that the perceived destination personality of Turkey is two dimensional: sincerity and competence; as well as sophistication and ruggedness. Whilst destination personality traits do not differ according to gender, they do statistically differ in terms of age group and nationality. Theoretical and practical implications as well as future research perspectives are discussed at the end of the paper.

AB - The aim of this paper is to explore tourists’ perceptions of Turkey as a destination for travel. Also, the relation between culture and brand personality is also investigated. Tourists attribute brand personality characteristics to tourist destinations. Accordingly, applying destination personality traits that reflect current and potential tourists’ perception about destinations is increasing in importance in the context of destination marketing. In this study, destination personality of Turkey was measured using Aaker’s brand personality scale. The questionnaire sample was chosen among international tourists, who visited Turkey in the period December 2015 to September 2016. In total, 346 participants completed the survey. The outcomes of the research confirm the previous literature that tourists’ personality characteristics are associated with tourism destinations. The findings of the research indicate that the perceived destination personality of Turkey is two dimensional: sincerity and competence; as well as sophistication and ruggedness. Whilst destination personality traits do not differ according to gender, they do statistically differ in terms of age group and nationality. Theoretical and practical implications as well as future research perspectives are discussed at the end of the paper.

UR - http://iwact.org/upload/file/2019-01-10-iwact-18-sbe-special-issue-15c377e8ee849c.pdf

UR - http://www.yyusbedergisi.com/dergi/seyahat-edilecek-bir-yer-olarak-turkiyenin-destinasyon-marka-kisiligi20190103030858.pdf

UR - http://www.yyusbedergisi.com/eng/content/about

M3 - Article

VL - 1

SP - 7

EP - 22

JO - The Journal of Social Sciences Institute

JF - The Journal of Social Sciences Institute

SN - 1302-6879

IS - 5

T2 - 2018 International West Asia Congress of Tourism Research

Y2 - 27 September 2018 through 30 September 2018

ER -

ID: 15433260