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Factors affecting user preference for mobile video quality

Research output: Chapter in Book/Report/Conference proceedingConference contribution

People increasingly use their mobile phones and mobile data to access different media types, including video. Due to mobile phone limitations, but also due to the scarce bandwidth on mobile networks, video content is often adapted to fit with these requirements by reducing its quality. In this study we look into how the user preference for a certain multimedia content (e.g. video, audio, text and images or only text) and the usage of mobile data affects user preference for video quality. The results show a statistically significant difference in the video quality preference only for participants who reported that video is one of the preferred multimedia content types, and the ones who did not. We also discuss how these results could be used for multimedia streaming and in telecommunications marketing research to improve user experience and increase network operators and content provider revenues.
Original languageEnglish
Title of host publicationProceedings of the 2016 International Conference on Multimedia and Expo (ICME 2016)
Publication statusEarly online - 29 Aug 2016
EventIEEE International Conference on Multimedia and Expo - Seattle, United States
Duration: 11 Jul 201615 Jul 2016

Publication series

NameInternational Conference on Multimedia and Expo (ICME)
ISSN (Print)1945-7871


ConferenceIEEE International Conference on Multimedia and Expo
CountryUnited States


  • paper_156

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    Accepted author manuscript (Post-print), 332 KB, PDF document

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