Faith in the future: on a mission to integrate sustainability into management theory and practice
Research output: Contribution to journal › Article › peer-review
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Faith in the future: on a mission to integrate sustainability into management theory and practice. / Martinez, Fabien; Peattie, Ken; Vazquez-Brust, Diego Alfonso.
In: Futures, 20.10.2020.Research output: Contribution to journal › Article › peer-review
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TY - JOUR
T1 - Faith in the future: on a mission to integrate sustainability into management theory and practice
AU - Martinez, Fabien
AU - Peattie, Ken
AU - Vazquez-Brust, Diego Alfonso
N1 - 24 months embargo. Elsevier.
PY - 2020/10/20
Y1 - 2020/10/20
N2 - This paper considers the future transformation of management theory and practice towards greater sustainability by framing it as a battle of competing faiths rather than logics. We apply the lens of ‘syncretism’, a process that describes religious faith interactions to understand the critical role of ‘missionaries’ and ‘believers’ in business progress towards sustainability. Using analogical reasoning, we argue that business missionaries and believers are characterised by varying levels of (1) sensibility to sustainability issues and (2) capacity to open themselves to ‘external’ idea systems and worldviews. The type of relationships that are developed amongst these agents may critically shape a firm’s sustainability performance. The article ends with an outline of implications for the future of corporate sustainability practice, research and theory.
AB - This paper considers the future transformation of management theory and practice towards greater sustainability by framing it as a battle of competing faiths rather than logics. We apply the lens of ‘syncretism’, a process that describes religious faith interactions to understand the critical role of ‘missionaries’ and ‘believers’ in business progress towards sustainability. Using analogical reasoning, we argue that business missionaries and believers are characterised by varying levels of (1) sensibility to sustainability issues and (2) capacity to open themselves to ‘external’ idea systems and worldviews. The type of relationships that are developed amongst these agents may critically shape a firm’s sustainability performance. The article ends with an outline of implications for the future of corporate sustainability practice, research and theory.
KW - Corporate sustainability
KW - missionaries
KW - believers
KW - syncretism
KW - management paradigms
KW - analogical reasoning
KW - embargoover12
M3 - Article
JO - Futures
JF - Futures
SN - 0016-3287
ER -
ID: 23064176