Fake news or true lies? Reflections about problematic contents in marketing
Research output: Contribution to journal › Article
Scholars in different scientific fields and practitioners are analyzing the rise of production and diffusion of fake news and problematic information that is rapidly contaminating the digital world. Although problematic information might seriously affect brands, marketing and consumer behavior research is surprisingly limited. This article aims to provide a research agenda for marketing by analyzing the previous literature and identifying relevant insights suggested by different disciplines. Based on the review of 86 interdisciplinary scientific papers and 5 managerial reports, we speculate on future avenues for consumer behavior, marketing strategy, and marketing ethics research about fake news and problematic information.
|Journal||International Journal of Market Research|
|Early online date||26 Jun 2020|
|Publication status||Early online - 26 Jun 2020|