Higher-order utilitarian and symbolic antecedents of brand love and consumers’ behavioral consequences for smartphones
Research output: Contribution to journal › Article › peer-review
|Journal||Journal of Relationship Marketing|
|Publication status||Accepted for publication - 12 Apr 2020|
- BHATTI_2020_cright_Higher-Order Utilitarian and Symbolic Antecedents of Brand Love
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Accepted author manuscript (Post-print), 1.02 MB, PDF document
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