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How social distance affects the intention and behavior of collaborative consumption: a study based on online car-hailing service

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How social distance affects the intention and behavior of collaborative consumption: a study based on online car-hailing service. / Huang, Lu; Yuan, Li; Huang, Xing; Zhou, Liying.

In: Journal of Retailing and Consumer Services, Vol. 61, 102534, 01.07.2021, p. 1-12.

Research output: Contribution to journalArticlepeer-review

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Huang, Lu ; Yuan, Li ; Huang, Xing ; Zhou, Liying. / How social distance affects the intention and behavior of collaborative consumption: a study based on online car-hailing service. In: Journal of Retailing and Consumer Services. 2021 ; Vol. 61. pp. 1-12.

Bibtex

@article{44b7792ffa5049bfaba90dc2a057fd55,
title = "How social distance affects the intention and behavior of collaborative consumption: a study based on online car-hailing service",
abstract = "In recent years, advances in mobile communications technology have enabled collaborative consumption or product sharing between consumers on a large scale. Unlike traditional consumption, collaborative consumption is based on collaboration among individuals, so that the decision-making mechanisms of individual consumers may be different from those in traditional consumption scenarios. The current study focuses on how the social distance between consumers and drivers affects collaborative consumption intention in the case of online car-hailing services. In this study, the theory of planned behavior (TPB) is used as the foundational framework, and we innovatively add the concept of social distance to the TPB to form a new, and integrated model. We test the model based on data collected from 315 online car-hailing users. The results shows that behavioral attitudes, subjective norms, and perceived behavioral control, positively influence collaborative consumption intention and behavior. More interestingly, we find that social distance has both direct and indirect impacts on collaborative consumption intention: The greater the social distance, the lower the collaborative consumption intention. Moreover, social distance also moderates the influence of subjective norms and perceived behavioral control on collaborative consumption intention. To be specific, the influence of subjective norms and perceived behavioral control on collaborative consumption intention is weakened when consumers perceive less social distance. The results suggest that the integrated model has a stronger explanatory power on collaborative consumption behavior. This study enhances the traditional TPB model and offers insight into promoting collaborative consumption in the context of the sharing economy.",
keywords = "Collaborative consumption, Online car-hailing, Social distance, Theory of Planned Behavior, embargoover12",
author = "Lu Huang and Li Yuan and Xing Huang and Liying Zhou",
year = "2021",
month = mar,
day = "19",
doi = "10.1016/j.jretconser.2021.102534",
language = "English",
volume = "61",
pages = "1--12",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - How social distance affects the intention and behavior of collaborative consumption: a study based on online car-hailing service

AU - Huang, Lu

AU - Yuan, Li

AU - Huang, Xing

AU - Zhou, Liying

PY - 2021/3/19

Y1 - 2021/3/19

N2 - In recent years, advances in mobile communications technology have enabled collaborative consumption or product sharing between consumers on a large scale. Unlike traditional consumption, collaborative consumption is based on collaboration among individuals, so that the decision-making mechanisms of individual consumers may be different from those in traditional consumption scenarios. The current study focuses on how the social distance between consumers and drivers affects collaborative consumption intention in the case of online car-hailing services. In this study, the theory of planned behavior (TPB) is used as the foundational framework, and we innovatively add the concept of social distance to the TPB to form a new, and integrated model. We test the model based on data collected from 315 online car-hailing users. The results shows that behavioral attitudes, subjective norms, and perceived behavioral control, positively influence collaborative consumption intention and behavior. More interestingly, we find that social distance has both direct and indirect impacts on collaborative consumption intention: The greater the social distance, the lower the collaborative consumption intention. Moreover, social distance also moderates the influence of subjective norms and perceived behavioral control on collaborative consumption intention. To be specific, the influence of subjective norms and perceived behavioral control on collaborative consumption intention is weakened when consumers perceive less social distance. The results suggest that the integrated model has a stronger explanatory power on collaborative consumption behavior. This study enhances the traditional TPB model and offers insight into promoting collaborative consumption in the context of the sharing economy.

AB - In recent years, advances in mobile communications technology have enabled collaborative consumption or product sharing between consumers on a large scale. Unlike traditional consumption, collaborative consumption is based on collaboration among individuals, so that the decision-making mechanisms of individual consumers may be different from those in traditional consumption scenarios. The current study focuses on how the social distance between consumers and drivers affects collaborative consumption intention in the case of online car-hailing services. In this study, the theory of planned behavior (TPB) is used as the foundational framework, and we innovatively add the concept of social distance to the TPB to form a new, and integrated model. We test the model based on data collected from 315 online car-hailing users. The results shows that behavioral attitudes, subjective norms, and perceived behavioral control, positively influence collaborative consumption intention and behavior. More interestingly, we find that social distance has both direct and indirect impacts on collaborative consumption intention: The greater the social distance, the lower the collaborative consumption intention. Moreover, social distance also moderates the influence of subjective norms and perceived behavioral control on collaborative consumption intention. To be specific, the influence of subjective norms and perceived behavioral control on collaborative consumption intention is weakened when consumers perceive less social distance. The results suggest that the integrated model has a stronger explanatory power on collaborative consumption behavior. This study enhances the traditional TPB model and offers insight into promoting collaborative consumption in the context of the sharing economy.

KW - Collaborative consumption

KW - Online car-hailing

KW - Social distance

KW - Theory of Planned Behavior

KW - embargoover12

U2 - 10.1016/j.jretconser.2021.102534

DO - 10.1016/j.jretconser.2021.102534

M3 - Article

VL - 61

SP - 1

EP - 12

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

M1 - 102534

ER -

ID: 26666638