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Key account marketing: learning from supplier and customer perspectives

Research output: Book/Report › Monograph

Standard

Key account marketing : learning from supplier and customer perspectives. / McDonald, Malcolm; Millan, T.; Rogers, Elizabeth Georgina.

Cranfield School of Management, 1996. 99 p.

Research output: Book/Report › Monograph

Harvard

McDonald, M, Millan, T & Rogers, EG 1996, Key account marketing: learning from supplier and customer perspectives. Cranfield School of Management.

APA

McDonald, M., Millan, T., & Rogers, E. G. (1996). Key account marketing: learning from supplier and customer perspectives. Cranfield School of Management.

Vancouver

McDonald M, Millan T, Rogers EG. Key account marketing: learning from supplier and customer perspectives. Cranfield School of Management, 1996. 99 p.

Author

McDonald, Malcolm ; Millan, T. ; Rogers, Elizabeth Georgina. / Key account marketing : learning from supplier and customer perspectives. Cranfield School of Management, 1996. 99 p.

Bibtex

@book{60aeb686bd5841f9a5f0867a4c3d7d59,
title = "Key account marketing: learning from supplier and customer perspectives",
author = "Malcolm McDonald and T. Millan and Rogers, {Elizabeth Georgina}",
year = "1996",
language = "English",
publisher = "Cranfield School of Management",

}

RIS

TY - BOOK

T1 - Key account marketing

T2 - learning from supplier and customer perspectives

AU - McDonald, Malcolm

AU - Millan, T.

AU - Rogers, Elizabeth Georgina

PY - 1996

Y1 - 1996

M3 - Monograph

BT - Key account marketing

PB - Cranfield School of Management

ER -

ID: 2365476