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Marketing Communications: touchpoints, sharing and disruption: Touchpoints, Sharing and Disruption

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationMarketing Communications
EditorsChris Fill, Sarah Turnbull
PublisherPearson
Number of pages800
Edition8th
ISBN (Print)9781292234977
Publication statusPublished - Apr 2019

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ID: 12886030