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National identity and cultural festivals in postcolonial destinations

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The number of cultural festivals organised globally has increased primarily due to their significance in celebrating and promoting community values, ideologies, identity and continuity. This mixed-method study aims to understand the role national identity and the associated emotions play in cultural festivals. It first investigates the rationale of organising festivals to celebrate postcolonial hybrid identities via a qualitative approach in Study 1, specifically regarding the ‘Macao International Parade’. It further tests a proposed framework via a quantitative approach in Study 2, which investigates the relationships between national identity, festivalscapes, festival satisfaction, hedonic value and re-patronising intention. This study implies that the cultural festival in Macao not only recognises a unique moment in history, but also contributes to strengthening the hybrid identity in postcolonial Macao. Based on these findings, both theoretical and practical implications are discussed.
Original languageEnglish
Pages (from-to)94-104
JournalTourism Management
Volume73
Early online date2 Feb 2019
DOIs
Publication statusEarly online - 2 Feb 2019

Documents

  • ZHANGc_2019_cright_TM_National identity and cultural festivals in postcolonial destinations

    Accepted author manuscript (Post-print), 1 MB, PDF-document

    Due to publisher’s copyright restrictions, this document is not freely available to download from this website until: 2/02/20

    Licence: CC BY-NC-ND

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