K. Fletcher,
Colin Wheeler &
J. Wright,
Nov 1995,
Relationship marketing for competitive advantage: winning and keeping customers. Payne, A., Christopher, M., Clark, M. & Peck, H. (eds.). Oford:
Butterworth-Heinemann,
p. 278-293 16 p. (Marketing Series: professional development).
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review