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Outputs

  1. 2019
  2. Accepted for publication

    SCHEMA: information on marketing and customer engagement performance – reality versus dreams

    Stone, M., Woodcock, N., Ekinci, Y., Aravopoulou, E. & Parnell, B., 6 Feb 2019, (Accepted for publication) In : The Bottom Line.

    Research output: Contribution to journalArticle

  3. Published

    A consumer-based brand performance model for assessing brand success

    Molinillo, S., Ekinci, Y. & Japutra, A., 1 Jan 2019, In : International Journal of Market Research. 61, 1, p. 93-110 18 p.

    Research output: Contribution to journalArticle

  4. 2018
  5. Accepted for publication

    Consumer engagement in online brand communities: the moderating role of personal values

    Marbach, J., Lages, C., Dr Dan Nunan & Ekinci, Y., 2 Nov 2018, (Accepted for publication) In : European Journal of Marketing.

    Research output: Contribution to journalArticle

  6. Published

    Exploring motivations for adopting plant-based diet: the mean-end chain approach

    Dr Mahsa Ghaffari, Dr Padmali Rodrigo & Ekinci, Y., Jul 2018.

    Research output: Contribution to conferenceAbstract

  7. Published

    Assessing validity of consumer-based brand equity models for tourism destinations

    Molinillo, S., Ekinci, Y., Japutra, A. & Dr Sarah Turnbull, Jun 2018.

    Research output: Contribution to conferenceAbstract

  8. Early online

    The determinants of foreign product preference amongst elite consumers in an emerging market

    Dr Padmali Rodrigo, Khan, H. & Ekinci, Y., 18 May 2018, In : Journal of Retailing and Consumer Services.

    Research output: Contribution to journalArticle

  9. Accepted for publication

    An exploration into identity and business evolution for SME owners

    Slade, A., Ekinci, Y. & Dr Sianne Gordon-Wilson, 1 May 2018, (Accepted for publication) BAM 2018 Conference Proceedings. British Academy of Management

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  10. Early online

    Impact of market orientation, organizational learning​ and market conditions on small and medium-size hospitality enterprises

    Kasim, A., Ekinci, Y., Altinay, L. & Hussain, K., 5 Mar 2018, In : Journal of Hospitality Marketing and Management. 21 p.

    Research output: Contribution to journalArticle

  11. Early online

    Positive and negative behaviours resulting from brand attachment: the moderating effects of attachment styles

    Japutra, A., Ekinci, Y. & Simkin, L., 23 Feb 2018, In : European Journal of Marketing.

    Research output: Contribution to journalArticle

  12. Early online

    The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: compulsive buying and external trash-talking

    Japutra, A., Simkin, L. & Ekinci, Y., 31 Jan 2018, In : European Journal of Marketing. 52, 1/2

    Research output: Contribution to journalArticle

  13. 2017
  14. Early online

    Self-congruence, brand attachment and compulsive buying

    Japutra, A., Ekinci, Y. & Simkin, L., 14 Sep 2017, In : Journal of Business Research.

    Research output: Contribution to journalArticle

  15. Published

    Measurement of variables

    Ekinci, R. Y., May 2017, Research Methods for Leisure, Recreation and Tourism. Sirakaya-Turk, E., Uysal, M., Hammitt, W. & Vaske, J. (eds.). 2nd ed. CABI Publishing

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  16. 2016
  17. Published

    A cross validation of Consumer-Based Brand Equity models: driving customer equity in retail brands

    Çifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S. & Siala, H., 1 Sep 2016, In : Journal of Business Research. 69, 9, p. 3740-3747 8 p.

    Research output: Contribution to journalArticle

  18. Published

    Do personality traits predict 'complaining' consumers?

    Ekinci, Y., Calderon, J. & Siala, H., 1 Sep 2016, In : International Journal of Business Environment. 8, 1, p. 32-42 11 p.

    Research output: Contribution to journalArticle

  19. Published

    Symbolic consumption, culture, and global brands: comparing brand consumptions in Bogotá and London

    Preciado, S., Ekinci, Y. & Occhiocupo, N., 31 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, p. 1597-1602 6 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  20. Published

    The Interface between organizational learning capability, entrepreneurial orientation, and SME growth

    Altinay, L., Madanoglu, M., De Vita, G., Arasli, H. & Ekinci, Y., 1 Jul 2016, In : Journal of Small Business Management. 54, 3, p. 871-891 21 p.

    Research output: Contribution to journalArticle

  21. Published

    Private label management: insights and research directions

    Molinillo, S., Ekinci, R. Y., Whyatt, G., Occhiocupo, N. & Stone, M., 30 Jun 2016, Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy. Gómez-Suarez, M. & Martínez-Ruiz, M. P. (eds.). IGI Global, p. 1-27

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  22. Published

    An application of consumer-based brand performance model to global brands and private labels

    Molinillo, S., Ekinci, Y. & Japutra, A., Jun 2016, Advances in National Brand and Private Label Marketing: Third International Conference, 2016. Martínez-López, F. J., Gázquez-Abad, J. C. & Gijsbrecht, E. (eds.). Springer, p. 25-33 (Springer Proceedings in Business and Economics).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  23. 2015
  24. Published

    Avoiding the dark side of positive online consumer reviews: enhancing reviews' usefulness for high risk-averse travelers

    Casaló, L. V., Flavián, C., Guinalíu, M. & Ekinci, Y., 1 Sep 2015, In : Journal of Business Research. 68, 9, p. 1829-1835 7 p.

    Research output: Contribution to journalArticle

  25. Published

    The brand likeability scale: an exploratory study of likeability in firm-level brands

    Nguyen, B., Ekinci, Y., Simkin, L. & Melewar, T. C., 1 Sep 2015, In : International Journal of Market Research. 57, 5, p. 777-800

    Research output: Contribution to journalArticle

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