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Outputs

  1. 2019
  2. Early online

    Consumer engagement in online brand communities: the moderating role of personal values

    Marbach, J., Lages, C., Dr Dan Nunan & Professor Yuksel Ekinci, 19 Jun 2019, In : European Journal of Marketing.

    Research output: Contribution to journalArticle

  3. Early online

    Antecedents and the mediating effect of customer-restaurant brand identification

    Han, S. H., Professor Yuksel Ekinci, Chen, C-H. S. & Park, M. K., 20 Apr 2019, In : Journal of Hospitality Marketing and Management. 19 p.

    Research output: Contribution to journalArticle

  4. Published

    Traveller’s mindsets and theory of planned behaviour

    Japutra, A., Loureiro, S. M. C., Molinillo, S. & Professor Yuksel Ekinci, 1 Apr 2019, In : Tourism Management Perspectives. 30, p. 193-196 4 p.

    Research output: Contribution to journalArticle

  5. Accepted for publication

    SCHEMA: information on marketing and customer engagement performance – reality versus dreams

    Stone, M., Woodcock, N., Professor Yuksel Ekinci, Aravopoulou, E. & Parnell, B., 6 Feb 2019, (Accepted for publication) In : The Bottom Line.

    Research output: Contribution to journalArticle

  6. Published

    A consumer-based brand performance model for assessing brand success

    Molinillo, S., Professor Yuksel Ekinci & Japutra, A., 1 Jan 2019, In : International Journal of Market Research. 61, 1, p. 93-110 18 p.

    Research output: Contribution to journalArticle

  7. 2018
  8. Published
  9. Published

    Assessing validity of consumer-based brand equity models for tourism destinations

    Molinillo, S., Professor Yuksel Ekinci, Japutra, A. & Dr Sarah Turnbull, Jun 2018.

    Research output: Contribution to conferenceAbstract

  10. Early online

    The determinants of foreign product preference amongst elite consumers in an emerging market

    Dr Padmali Rodrigo, Khan, H. & Professor Yuksel Ekinci, 18 May 2018, In : Journal of Retailing and Consumer Services.

    Research output: Contribution to journalArticle

  11. Accepted for publication

    An exploration into identity and business evolution for SME owners

    Slade, A., Professor Yuksel Ekinci & Dr Sianne Gordon-Wilson, 1 May 2018, (Accepted for publication) BAM 2018 Conference Proceedings. British Academy of Management

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  12. Early online

    Impact of market orientation, organizational learning​ and market conditions on small and medium-size hospitality enterprises

    Kasim, A., Professor Yuksel Ekinci, Altinay, L. & Hussain, K., 5 Mar 2018, In : Journal of Hospitality Marketing and Management. 21 p.

    Research output: Contribution to journalArticle

  13. Early online

    Positive and negative behaviours resulting from brand attachment: the moderating effects of attachment styles

    Japutra, A., Professor Yuksel Ekinci & Simkin, L., 23 Feb 2018, In : European Journal of Marketing.

    Research output: Contribution to journalArticle

  14. Early online

    The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: compulsive buying and external trash-talking

    Japutra, A., Simkin, L. & Professor Yuksel Ekinci, 31 Jan 2018, In : European Journal of Marketing. 52, 1/2

    Research output: Contribution to journalArticle

  15. 2017
  16. Early online

    Self-congruence, brand attachment and compulsive buying

    Japutra, A., Professor Yuksel Ekinci & Simkin, L., 14 Sep 2017, In : Journal of Business Research.

    Research output: Contribution to journalArticle

  17. Published

    Measurement of variables

    Professor Yuksel Ekinci, May 2017, Research Methods for Leisure, Recreation and Tourism. Sirakaya-Turk, E., Uysal, M., Hammitt, W. & Vaske, J. (eds.). 2nd ed. CABI Publishing

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  18. 2016
  19. Published

    A cross validation of Consumer-Based Brand Equity models: driving customer equity in retail brands

    Çifci, S., Professor Yuksel Ekinci, Whyatt, G., Japutra, A., Molinillo, S. & Siala, H., 1 Sep 2016, In : Journal of Business Research. 69, 9, p. 3740-3747 8 p.

    Research output: Contribution to journalArticle

  20. Published

    Do personality traits predict 'complaining' consumers?

    Professor Yuksel Ekinci, Calderon, J. & Siala, H., 1 Sep 2016, In : International Journal of Business Environment. 8, 1, p. 32-42 11 p.

    Research output: Contribution to journalArticle

  21. Published

    Symbolic consumption, culture, and global brands: comparing brand consumptions in Bogotá and London

    Preciado, S., Professor Yuksel Ekinci & Occhiocupo, N., 31 Jul 2016, 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, p. 1597-1602 6 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  22. Published

    The Interface between organizational learning capability, entrepreneurial orientation, and SME growth

    Altinay, L., Madanoglu, M., De Vita, G., Arasli, H. & Professor Yuksel Ekinci, 1 Jul 2016, In : Journal of Small Business Management. 54, 3, p. 871-891 21 p.

    Research output: Contribution to journalArticle

  23. Published

    Private label management: insights and research directions

    Molinillo, S., Professor Yuksel Ekinci, Whyatt, G., Occhiocupo, N. & Stone, M., 30 Jun 2016, Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy. Gómez-Suarez, M. & Martínez-Ruiz, M. P. (eds.). IGI Global, p. 1-27

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  24. Published

    An application of consumer-based brand performance model to global brands and private labels

    Molinillo, S., Professor Yuksel Ekinci & Japutra, A., Jun 2016, Advances in National Brand and Private Label Marketing: Third International Conference, 2016. Martínez-López, F. J., Gázquez-Abad, J. C. & Gijsbrecht, E. (eds.). Springer, p. 25-33 (Springer Proceedings in Business and Economics).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

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