Skip to content
Back to outputs

Self-congruence, brand attachment and compulsive buying

Research output: Contribution to journalArticlepeer-review

Standard

Self-congruence, brand attachment and compulsive buying. / Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon.

In: Journal of Business Research, 14.09.2017.

Research output: Contribution to journalArticlepeer-review

Harvard

APA

Vancouver

Author

Japutra, Arnold ; Ekinci, Yuksel ; Simkin, Lyndon. / Self-congruence, brand attachment and compulsive buying. In: Journal of Business Research. 2017.

Bibtex

@article{cf05e3d09b0e4578bdd57ff30b32e56f,
title = "Self-congruence, brand attachment and compulsive buying",
abstract = "Compulsive buying refers to a phenomenon that promotes excessive consumerism which may hurt the brands' reputation in the long run. This study examines the influence of actual and ideal self-congruence on brand attachment and two dimensions of compulsive buying behavior (i.e. impulsive and obsessive-compulsive buying). Based on a survey of 427 respondents, it is evident that self-congruence directly affects brand attachment, where actual self-congruence is a stronger predictor of brand attachment. Both actual and ideal self-congruence do not directly affect obsessive-compulsive buying. This indicates that brand attachment fully mediates the relationships. However, actual self-congruence directly affects impulsive buying but ideal self-congruence does not. This indicates that brand attachment partially mediates the relationship between actual self-congruence and impulsive buying and fully mediates the relationship between ideal self-congruence and impulsive buying. Interestingly, the direct effect of actual self-congruence on impulsive buying is negative. Academic and managerial implications of these findings are discussed.",
keywords = "embargoover12, actual self-congruence, ideal self-congruence, brand attachment, impulsive buying, obsessive-compulsive buying",
author = "Arnold Japutra and Yuksel Ekinci and Lyndon Simkin",
note = "18 month embargo.",
year = "2017",
month = sep,
day = "14",
doi = "10.1016/j.jbusres.2017.08.024",
language = "English",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Self-congruence, brand attachment and compulsive buying

AU - Japutra, Arnold

AU - Ekinci, Yuksel

AU - Simkin, Lyndon

N1 - 18 month embargo.

PY - 2017/9/14

Y1 - 2017/9/14

N2 - Compulsive buying refers to a phenomenon that promotes excessive consumerism which may hurt the brands' reputation in the long run. This study examines the influence of actual and ideal self-congruence on brand attachment and two dimensions of compulsive buying behavior (i.e. impulsive and obsessive-compulsive buying). Based on a survey of 427 respondents, it is evident that self-congruence directly affects brand attachment, where actual self-congruence is a stronger predictor of brand attachment. Both actual and ideal self-congruence do not directly affect obsessive-compulsive buying. This indicates that brand attachment fully mediates the relationships. However, actual self-congruence directly affects impulsive buying but ideal self-congruence does not. This indicates that brand attachment partially mediates the relationship between actual self-congruence and impulsive buying and fully mediates the relationship between ideal self-congruence and impulsive buying. Interestingly, the direct effect of actual self-congruence on impulsive buying is negative. Academic and managerial implications of these findings are discussed.

AB - Compulsive buying refers to a phenomenon that promotes excessive consumerism which may hurt the brands' reputation in the long run. This study examines the influence of actual and ideal self-congruence on brand attachment and two dimensions of compulsive buying behavior (i.e. impulsive and obsessive-compulsive buying). Based on a survey of 427 respondents, it is evident that self-congruence directly affects brand attachment, where actual self-congruence is a stronger predictor of brand attachment. Both actual and ideal self-congruence do not directly affect obsessive-compulsive buying. This indicates that brand attachment fully mediates the relationships. However, actual self-congruence directly affects impulsive buying but ideal self-congruence does not. This indicates that brand attachment partially mediates the relationship between actual self-congruence and impulsive buying and fully mediates the relationship between ideal self-congruence and impulsive buying. Interestingly, the direct effect of actual self-congruence on impulsive buying is negative. Academic and managerial implications of these findings are discussed.

KW - embargoover12

KW - actual self-congruence

KW - ideal self-congruence

KW - brand attachment

KW - impulsive buying

KW - obsessive-compulsive buying

U2 - 10.1016/j.jbusres.2017.08.024

DO - 10.1016/j.jbusres.2017.08.024

M3 - Article

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -

ID: 7924831