Strategic and tactical price decisions in hotel revenue management
Research output: Contribution to journal › Article
To empirically validate the hypotheses, a database of 21.596 price observations was retrieved from booking.com. The study presents a hedonic price function, using the Shapley-Owen decomposition of the R-squared to elicit the importance of each group of factors. Further, a hierarchical cluster analysis measures the presence of heterogeneity across operators.
The results show that online reputation is gaining importance over the traditional star rating. Despite the tangible variables remain of paramount importance, the findings suggest the relevant role of contextual variables in short-run price variations. The players operating in the tourism and hospitality industries should integrate these findings when designing pricing strategies.
|Number of pages||10|
|Early online date||23 Feb 2016|
|State||Published - Aug 2016|
- Strategic and tactical price decisions in hotel revenue management postprint
Accepted author manuscript (Post-print), 722 KB, PDF-document
Due to publisher’s copyright restrictions, this document is not freely available to download from this website until: 23/02/18
License: CC BY-NC-ND