Skip to content
Back to outputs

The impact of channel integration on consumers’ channel preferences: do showrooming and webrooming behaviors matter?

Research output: Contribution to journalArticlepeer-review

Standard

The impact of channel integration on consumers’ channel preferences: do showrooming and webrooming behaviors matter? / Shakir, Muhammad Awais; Zhu, Jing; Akram, Muhammad Shakaib; Shareef, Mahmud Akhter; Malik, Aneela; Bhatti, Zeeshan.

In: Journal of Retailing and Consumer Services, 23.04.2020.

Research output: Contribution to journalArticlepeer-review

Harvard

APA

Vancouver

Author

Shakir, Muhammad Awais ; Zhu, Jing ; Akram, Muhammad Shakaib ; Shareef, Mahmud Akhter ; Malik, Aneela ; Bhatti, Zeeshan. / The impact of channel integration on consumers’ channel preferences: do showrooming and webrooming behaviors matter?. In: Journal of Retailing and Consumer Services. 2020.

Bibtex

@article{ad4c654ecece478ebfa6bf284e98da9b,
title = "The impact of channel integration on consumers{\textquoteright} channel preferences: do showrooming and webrooming behaviors matter?",
abstract = "This study investigates the relationships among channel integration and consumers{\textquoteright} online and offline patronage intentions. The theoretical framework proposes perceived empowerment, perceived assortment, and perceived benefits as mediating variables in the channel integration–patronage intention relationship, with consumer showrooming and webrooming behaviors as moderating variables. Data was collected by means of two studies; that is, for search and for experience products, respectively. The proposed conceptual model was tested by employing variance-based structural equation modeling. The results of both studies confirm that channel integration significantly affects consumers{\textquoteright} channel preferences. The mediating roles of empowerment, assortment, and benefits were confirmed for all of the relationships except for the mediating effect of empowerment on the relationship between channel integration and offline patronage intention. Further, showrooming and webrooming moderated the positive impact of channel integration on online/offline patronage intentions. The study contributes to the multi-channel retailing literature by providing useful implications for academicians and practitioners.",
keywords = "Channel integration, empowerment, assortment, benefits, showrooming, webrooming, patronage intentions, embargoover12",
author = "Shakir, {Muhammad Awais} and Jing Zhu and Akram, {Muhammad Shakaib} and Shareef, {Mahmud Akhter} and Aneela Malik and Zeeshan Bhatti",
year = "2020",
month = apr,
day = "23",
doi = "10.1016/j.jretconser.2020.102130",
language = "English",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - The impact of channel integration on consumers’ channel preferences: do showrooming and webrooming behaviors matter?

AU - Shakir, Muhammad Awais

AU - Zhu, Jing

AU - Akram, Muhammad Shakaib

AU - Shareef, Mahmud Akhter

AU - Malik, Aneela

AU - Bhatti, Zeeshan

PY - 2020/4/23

Y1 - 2020/4/23

N2 - This study investigates the relationships among channel integration and consumers’ online and offline patronage intentions. The theoretical framework proposes perceived empowerment, perceived assortment, and perceived benefits as mediating variables in the channel integration–patronage intention relationship, with consumer showrooming and webrooming behaviors as moderating variables. Data was collected by means of two studies; that is, for search and for experience products, respectively. The proposed conceptual model was tested by employing variance-based structural equation modeling. The results of both studies confirm that channel integration significantly affects consumers’ channel preferences. The mediating roles of empowerment, assortment, and benefits were confirmed for all of the relationships except for the mediating effect of empowerment on the relationship between channel integration and offline patronage intention. Further, showrooming and webrooming moderated the positive impact of channel integration on online/offline patronage intentions. The study contributes to the multi-channel retailing literature by providing useful implications for academicians and practitioners.

AB - This study investigates the relationships among channel integration and consumers’ online and offline patronage intentions. The theoretical framework proposes perceived empowerment, perceived assortment, and perceived benefits as mediating variables in the channel integration–patronage intention relationship, with consumer showrooming and webrooming behaviors as moderating variables. Data was collected by means of two studies; that is, for search and for experience products, respectively. The proposed conceptual model was tested by employing variance-based structural equation modeling. The results of both studies confirm that channel integration significantly affects consumers’ channel preferences. The mediating roles of empowerment, assortment, and benefits were confirmed for all of the relationships except for the mediating effect of empowerment on the relationship between channel integration and offline patronage intention. Further, showrooming and webrooming moderated the positive impact of channel integration on online/offline patronage intentions. The study contributes to the multi-channel retailing literature by providing useful implications for academicians and practitioners.

KW - Channel integration

KW - empowerment

KW - assortment

KW - benefits

KW - showrooming

KW - webrooming

KW - patronage intentions

KW - embargoover12

U2 - 10.1016/j.jretconser.2020.102130

DO - 10.1016/j.jretconser.2020.102130

M3 - Article

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

M1 - 102130

ER -

ID: 20553488