The sensory dimension of sustainable retailing: analysing in-store green atmospherics
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
The chapter contributes to recent debate on retailing and sustainability, addressing the role of atmospherics in affecting consumer perceptions. First, after reviewing the relevant literature about sustainable retailing, this research addresses some practices oriented towards sustainability that can be implemented by a retailer, and how they can be communicated to consumers. Then, using an experimental design, the authors test the impact of sustainability-oriented visual atmospherics on consumer perceptions and intentions. This chapter provides a comprehensive overview of past and current sustainability research in retailing, with a particular emphasis on store atmospherics. Future research should try to integrate the findings by investigating other sensory stimuli, such as tactile or auditory ones.
|Title of host publication||Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior|
|Editors||Ana Maria Soares, Maher Georges Elmashhara|
|Number of pages||34|
|Publication status||Published - 1 Feb 2020|