The sensory dimension of sustainable retailing: analysing in-store green atmospherics
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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The sensory dimension of sustainable retailing : analysing in-store green atmospherics. / Acuti, Diletta; Vannucci, Virginia ; Pizzi, Gabriele .
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. ed. / Ana Maria Soares; Maher Georges Elmashhara. IGI Global, 2020.Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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TY - CHAP
T1 - The sensory dimension of sustainable retailing
T2 - analysing in-store green atmospherics
AU - Acuti, Diletta
AU - Vannucci, Virginia
AU - Pizzi, Gabriele
PY - 2020/2/1
Y1 - 2020/2/1
N2 - The chapter contributes to recent debate on retailing and sustainability, addressing the role of atmospherics in affecting consumer perceptions. First, after reviewing the relevant literature about sustainable retailing, this research addresses some practices oriented towards sustainability that can be implemented by a retailer, and how they can be communicated to consumers. Then, using an experimental design, the authors test the impact of sustainability-oriented visual atmospherics on consumer perceptions and intentions. This chapter provides a comprehensive overview of past and current sustainability research in retailing, with a particular emphasis on store atmospherics. Future research should try to integrate the findings by investigating other sensory stimuli, such as tactile or auditory ones.
AB - The chapter contributes to recent debate on retailing and sustainability, addressing the role of atmospherics in affecting consumer perceptions. First, after reviewing the relevant literature about sustainable retailing, this research addresses some practices oriented towards sustainability that can be implemented by a retailer, and how they can be communicated to consumers. Then, using an experimental design, the authors test the impact of sustainability-oriented visual atmospherics on consumer perceptions and intentions. This chapter provides a comprehensive overview of past and current sustainability research in retailing, with a particular emphasis on store atmospherics. Future research should try to integrate the findings by investigating other sensory stimuli, such as tactile or auditory ones.
KW - sustainable retailing
KW - green atmospherics
KW - sustainable practices
KW - in-store communication
KW - store atmospherics
KW - experiment
KW - green marketing
U2 - 10.4018/978-1-7998-2220-2
DO - 10.4018/978-1-7998-2220-2
M3 - Chapter (peer-reviewed)
SN - 9781799822202
BT - Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
A2 - Soares, Ana Maria
A2 - Elmashhara, Maher Georges
PB - IGI Global
ER -
ID: 18631455