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The seven lives of Airbnb. The role of accommodation types

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This paper investigates how COVID-19 is impacting different accommodation types, and whether travellers' choices regarding accommodation type are affected by the need for physical distance. Study 1 shows that travellers are very reluctant to book shared flats on Airbnb during the pandemic. However, full flats – controlling for price levels - are preferred to hotel rooms. Study 2 clarifies the process behind the increased choice for full flats, i.e., the need for physical distance. In Study 3, we actively manipulate physical distance and show that assuring physical distance will reduce the concerns towards hotel and shared flat options. Apart from enlightening the psychological process behind accommodation choice, the study offers operators actionable suggestions on how to maximise bookings despite the pandemic.
Original languageEnglish
Article number103170
Number of pages13
JournalAnnals of Tourism Research
Early online date17 Feb 2021
Publication statusEarly online - 17 Feb 2021


  • VIGLIA_2021_cright_The seven lives of Airbnb - The role of accommodation types

    Accepted author manuscript (Post-print), 968 KB, PDF document

    Due to publisher’s copyright restrictions, this document is not freely available to download from this website until: 17/02/22

    Licence: CC BY-NC-ND

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