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Uncovering the reciprocal complementarity between product and process innovation

Research output: Contribution to journalArticlepeer-review

The purpose of this paper is to provide a starting point in examining the relationship between product and process innovation beyond the industry and company level. This is the first study to integrate perspectives from contingency theory and the resource-based view of the firm to show how differences in resources and capabilities combined with the specific needs of the New Product and Process Development Projects, will influence the type of complementarity between product and process innovation. We develop a classification that defines seven unique complementarities between product and process innovation and illustrate them in a Product-Process Complementarity Map. This helps Product and Process Development Managers to visualize the variety of options companies have in their New Product and Process Development Projects. We advance our argument by identifying three contingency factors: technology trajectories, power of supply chain, potential and realized absorptive capacity. These three discrete, but interrelated resources and capabilities are widely referenced in the context of process industries that are likely to lead to different complementarity types. Finally, these two contributions are brought together in The Complementarity-Capability Matrix, where we propose seven complementarity strategies and resources and capabilities necessary to achieve them. The matrix was designed to contribute to our understanding of complementarities beyond the industry and company level and serve as a useful tool in decision making for managers that are facing New Product and Process Development Projects.
Original languageEnglish
Pages (from-to)929-940
JournalResearch Policy
Volume45
Issue number5
Early online date18 Jan 2016
DOIs
Publication statusPublished - 1 Jun 2016

Documents

  • HULLOVA_2016_cright_RP_Uncovering the reciprocal complementarity between product and process innovation

    Rights statement: NOTICE: this is the author’s version of a work that was accepted for publication in Research Policy. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Research Policy, 45(5), June 2016, DOI: 10.1016/j.respol.2016.01.012

    Accepted author manuscript (Post-print), 725 KB, PDF document

    Licence: CC BY-NC-ND

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