Use of anthropomorphic brand mascots for student motivation and engagement: a promotional case study with Pablo the Penguin at the University of Portsmouth Library
Research output: Contribution to journal › Article › peer-review
|Journal||New Review of Academic Librarianship|
|Publication status||Published - 10 Mar 2016|
- Bennett & Thompson (2016) corrected postscript
Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in New Review of Academic Librarianship on 10 March 2016, available online: http://www.tandfonline.com/10.1080/13614533.2016.1162179.
Accepted author manuscript (Post-print), 10.9 MB, Word document