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Use of anthropomorphic brand mascots for student motivation and engagement: a promotional case study with Pablo the Penguin at the University of Portsmouth Library

Research output: Contribution to journalArticle

  • David E. Bennett
  • Paula Thompson
Original languageEnglish
JournalNew Review of Academic Librarianship
DOIs
StatePublished - 10 Mar 2016
Externally publishedYes

Documents

  • Bennett & Thompson (2016) corrected postscript

    Rights statement: This is an Accepted Manuscript of an article published by Taylor & Francis in New Review of Academic Librarianship on 10 March 2016, available online: http://www.tandfonline.com/10.1080/13614533.2016.1162179.

    Accepted author manuscript (Post-print), 10 MB, Word-document

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ID: 3745986