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Uttarakhand Cooperative Federation: can it help the horticulture farmers?

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  • Pratik Modi
  • D. Mishra
  • H. Gulati
  • K. Murugesan
Uttarakhand state had a unique advantage of hilly weather that was suitable for cultivation of some fruits and vegetables, which were in great demand in plains during off-seasons there. Out of the total net margin accruing to the entire supply chain of these fruits and vegetables, only 25% went to the farmers despite they bearing disproportionately high market risk and the entire production risk. The Uttarakhand State Cooperative Federation (UCF) was created with a mandate to strengthen the cooperative structure in the state. The organisation had to decide a course of action that would improve the returns for the fruits and vegetable farmers in the state. The managing director of the federation had identified three alternative courses of action: first, to take up the primary value addition activity of an aggregator; second, to take up the higher value addition activities of processing fruits and vegetables; and third, to take up retailing of fruits and vegetables on behalf of the farmer members. The chairman of the federation was wondering which alternative was appropriate; or was there some other option too.
Original languageEnglish
Pages (from-to)53-61
Number of pages9
JournalThe Journal of Business Perspective
Volume13
Issue number2
DOIs
Publication statusPublished - 2009

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