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Variety in the video game industry: an empirical study of the Wundt curve

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This study analyzes the effect of variety on consumer utility using historical behavioral information for 1,397 consumers participating in 729,049 unique rounds of play. We show that consumers generally exhibit a preference for variety as part of their gameplay utility. The relationship between variety and utility is non-linear and follows, at least for some types of variety, an inverted u-shape as predicted by the Wundt curve. Our results represent the first such evidence on the importance of variety i n video gaming, which has significant implications for consumption through optimization of gameplay utility to satisfy the demand for variety.
Original languageEnglish
JournalManagerial and Decision Economics
Early online date28 Nov 2017
Publication statusEarly online - 28 Nov 2017


  • COXj_2017_cright_MDE_Variety in the video game industry

    Rights statement: This is the peer reviewed version of the following article: Kaimann D, Stroh-Maraun N, Cox J. Variety in the video game industry: An empirical study of the Wundt curve. Manage Decis Econ. 2017;1–9, which has been published in final form at This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

    Accepted author manuscript (Post-print), 472 KB, PDF document

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