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Video quality vs. mobile data billing plans

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Despite extensive research regarding the user willingness to pay under different billing plans and prices it is still unclear how users choose a preferred video quality under existing mobile data plans. This is especially important as the usage of adaptive video delivery servers that make use of different video quality levels is increasing. This study presents the results of assessing user preferences for video quality under three different mobile data billing plans. The results show that the user choice of different quality of video content depends on the billing plans used. It also shows that in the case when the mobile data plan is capped but the user has the possibility to pay extra for the exceeding quantity, s/he will choose higher video quality compared to the same plan in which the bandwidth is throttled when the bandwidth is exceeded. No correlation was found between the user choices and age or gender.
Original languageEnglish
Pages (from-to)227-231
JournalTelematics and Informatics
Volume33
Issue number1
DOIs
Publication statusPublished - Feb 2016

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