Yesterday, today and tomorrow - constant change
Research output: Contribution to journal › Article › peer-review
The paper is a personal perspective on changes in PR, Marketing and Communications in universities, reviewing changes which have taken place in the last 30 years, and predicting further change to come.
|Number of pages||3|
|Journal||Perspectives: Policy and Practice in Higher Education|
|Publication status||Published - Jul 2011|
Accepted author manuscript (Post-print), 52 KB, PDF document