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Yesterday, today and tomorrow - constant change

Research output: Contribution to journalArticlepeer-review

  • Peter Reader
The paper is a personal perspective on changes in PR, Marketing and Communications in universities, reviewing changes which have taken place in the last 30 years, and predicting further change to come.
Original languageEnglish
Pages (from-to)84-86
Number of pages3
JournalPerspectives: Policy and Practice in Higher Education
Issue number3
Publication statusPublished - Jul 2011


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