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The influence of national culture on customers’ attitude towards product accompanying services of TRUMPF

Student thesis: Doctoral Thesis

This study aims to investigate the influence of cultural frameworks on customer attitudes towards PAS. This will lead to a better understanding how national culture is influencing the attitude towards different types of PAS, such as remote repair services, preventive and predictive maintenance or training and consulting services that accompany sold machines in the after-sales market.
Original languageEnglish
Awarding Institution
Award dateDec 2018


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ID: 13520375